Tag Archives: Entrepreneur


Last week, HaikuJAM ran a workshop on ‘Creativity and Innovation’ at IBM India in Noida, New Delhi! Through the 60-minute session, hundreds of JAMS (i.e. three-line collaborative poems) were created by IBM employees across multiple divisions. It was wonderful to see engineers, financial controllers, marketers, sales people and business developers come together and experience each other’s worlds, one simple line at a time! There were some brilliant collaborations around classic IBM themes such as “Watson”, “Think” and “Deep Blue”, as well as more unexpected topics such as “Relationships”, “Salman Khan” and “Make In India”.

At the end of the session, a judging panel shortlisted their favourite JAMS and then chose both an English and Hindi favourite. The winning JAM in English was titled “Passion” and co-authored by Sharad, Sanjeev and Shristi:


Here are also some lovely testimonials from the event, as well as some more photos and video footage:

I was overwhelmed after attending this wonderful session. At large organisations like IBM we also JAM on a daily basis, except it’s with thousands of people across different teams and projects. Intimate, micro-JAMs in HaikuJAM foster a sense of belonging. This is not just about poetic ideas- HaikuJAM is an innovation that you can truly utilise in your daily life. Whenever you are stressed, you can JAM, and in the process connect to people in Australia, US and some really remote parts of the world. And once you connect with two others, you also find yourself connecting with yourself in a unique manner! At the HaikuJAM workshop, we all got a chance to write freely without limitations on the topics or themes. It has been one of the most different and amazing events to be held in IBM. Cheers to the founders of HaikuJAM!

– Nikhil Choudhary (Senior Delivery Manager, Global Business Services, IBM India)

The JAM session was excellent and thought provoking. HaikuJAM is an interesting and very interactive app which has no boundaries; you can think, write and capture any subject or feeling. Initially we were all a little hesitant, but once we started writing together on the JAM cards, creativity really flowed! It was fun and colleagues laughed. It brought back memories, cheerful bonding happened and tensions were released.

– Sanjeev Dhole (Global Finance Manager, IBM India)

I am so glad that I participated in the HaikuJAM session at IBM. I really liked the concept. In both personal and professional life, I find it very helpful to keep one’s imagination alive, and so I love creative exercises such as cooking and writing poetry! Often I find that my poems are left incomplete and the thoughts are gone, but now with the help of this wonderful concept and mobile app, I can easily crowdsource my creative efforts, collaborate and hold on to the ideas! Kudos to the founders!

– Gyanendra Verma (Delivery Manager, Global Business Services, IBM India)

It was an honour for me to help organize this amazing session in IBM. I have been using this app for some months, and it is actually very therapeutic! At the end of a busy day when you get to write something for yourself without being judged and connect with people globally through creative collaboration, it does make your day. This is why I choose HaikuJAM over any other app! 

– Shristi Dhole (Vodafone EPM & VIP Monitoring, IBM India)



If you’re interested in organising a HaikuJAM workshop at your organisation, please do drop us a line on for more information 🙂

Olive CooperOlivia Martyn is a creative, caring and incredibly diligent entrepreneur. I met her through the New Entrepreneurs Foundation programme. For the past year she served at Seatwave, as the CRM and Social Marketing Manager. All the while however, she worked on a secret project…

I am absolutely delighted to announce that Olivia will be launching Olive Cooper, a luxury women’s handbag brand, at the ‘Best of Britannia’ exhibition in October 2014! Her inspirational first collection is featured on the Olive Cooper website

“This world is but a canvas to our imagination” said Thoreau. A movement that embraces his proclamation is NewHive. I happened upon the service back in January 2013 through this TechCrunch post.

I champion their mission, which is (in their own words) to develop an online  platform that makes sophisticated, powerful design tools accessible to everyone, no matter their skill level and establish an online community that nurtures and invites creative expression.

Quite simply, through NewHive users can create one-off Expressions- customisable webpages- by dragging-and-dropping any type of digital content from photographs to SoundCloud tracks. The interface is absolutely intuitive and so accessible. One does not have to invest a substantial amount of time in learning new tools and features to start creating online art! The team have secured the likes of SV Angel and CrunchFund as seed investors and is also looking to launch a mobile app.

All in all, NewHive makes beautiful things happen and this makes me smile! I wish the co-founders- Zach, Cara, Abram and Andrew- all the very best!  I am very excited to see the product evolve…

The Lean Startup methodology dictates that a startup enterprise should experiment and pressure test it’s service/product as soon as possible, as opposed to focusing solely on hypothetical market research surveys. Such an experiment is rooted in feedback on what is working today rather than in anticipation of what might work tomorrow.

A startup experiment can be broken down into two component parts:

  • VALUE hypothesis: Tests if a product/service really delivers value to customers
  • GROWTH hypothesis: Tests how new customers will discover a product/service.

Let’s look at the Facebook story to demonstrate the above hypotheses:

With just 150,000 registered users and very little revenue stream, the Facebook guys raised their first $500,000 in venture capital. Less than a year later, they raised an additional $12.7 million. How did Zuckerberg, Moskovitz and Hughes raise so much money when, for a social network, Facebook’s usage was so small?

Now this is where the Value/Growth hypotheses feature.  Investors were spellbound by two main facts about Facebook’s early growth:

Fact 1: Facebook’s active users spent an enormous amount of time on the site. More than half the users came back to the site every single day. Thus Facebook had validated its Value hypothesis: Customers found the product valuable.

Fact 2: Facebook’s early rate of growth was staggering. “The Facebook” launched on February 4, 2004, and by the end of the month almost three-quarters of Harvard’s undergraduates were using it, without a dollar of marketing/advertising having been spent. Facebook had validated its Growth hypothesis: The product spread like wildfire (without even paying for customer acquisition)

The above content is sourced from “The Lean Startup: How Constant Innovation Creates Radically Successful Businesses”  by Eric Ries.