Tag Archives: Haiku


Last week, HaikuJAM ran a workshop on ‘Creativity and Innovation’ at IBM India in Noida, New Delhi! Through the 60-minute session, hundreds of JAMS (i.e. three-line collaborative poems) were created by IBM employees across multiple divisions. It was wonderful to see engineers, financial controllers, marketers, sales people and business developers come together and experience each other’s worlds, one simple line at a time! There were some brilliant collaborations around classic IBM themes such as “Watson”, “Think” and “Deep Blue”, as well as more unexpected topics such as “Relationships”, “Salman Khan” and “Make In India”.

At the end of the session, a judging panel shortlisted their favourite JAMS and then chose both an English and Hindi favourite. The winning JAM in English was titled “Passion” and co-authored by Sharad, Sanjeev and Shristi:


Here are also some lovely testimonials from the event, as well as some more photos and video footage:

I was overwhelmed after attending this wonderful session. At large organisations like IBM we also JAM on a daily basis, except it’s with thousands of people across different teams and projects. Intimate, micro-JAMs in HaikuJAM foster a sense of belonging. This is not just about poetic ideas- HaikuJAM is an innovation that you can truly utilise in your daily life. Whenever you are stressed, you can JAM, and in the process connect to people in Australia, US and some really remote parts of the world. And once you connect with two others, you also find yourself connecting with yourself in a unique manner! At the HaikuJAM workshop, we all got a chance to write freely without limitations on the topics or themes. It has been one of the most different and amazing events to be held in IBM. Cheers to the founders of HaikuJAM!

– Nikhil Choudhary (Senior Delivery Manager, Global Business Services, IBM India)

The JAM session was excellent and thought provoking. HaikuJAM is an interesting and very interactive app which has no boundaries; you can think, write and capture any subject or feeling. Initially we were all a little hesitant, but once we started writing together on the JAM cards, creativity really flowed! It was fun and colleagues laughed. It brought back memories, cheerful bonding happened and tensions were released.

– Sanjeev Dhole (Global Finance Manager, IBM India)

I am so glad that I participated in the HaikuJAM session at IBM. I really liked the concept. In both personal and professional life, I find it very helpful to keep one’s imagination alive, and so I love creative exercises such as cooking and writing poetry! Often I find that my poems are left incomplete and the thoughts are gone, but now with the help of this wonderful concept and mobile app, I can easily crowdsource my creative efforts, collaborate and hold on to the ideas! Kudos to the founders!

– Gyanendra Verma (Delivery Manager, Global Business Services, IBM India)

It was an honour for me to help organize this amazing session in IBM. I have been using this app for some months, and it is actually very therapeutic! At the end of a busy day when you get to write something for yourself without being judged and connect with people globally through creative collaboration, it does make your day. This is why I choose HaikuJAM over any other app! 

– Shristi Dhole (Vodafone EPM & VIP Monitoring, IBM India)



If you’re interested in organising a HaikuJAM workshop at your organisation, please do drop us a line on for more information 🙂


An edited version of this piece appeared in The Guardian

Humanity is creative by design, but as the pressures of life intensify, we often neglect our innate creative urges. Yet, it is during such stressful times, with few release outlets, that the need for expression increases…

A collaborative poem by jammers in Yorkshire, California and India

A collaborative poem by jammers in Yorkshire, California and India

My friends and I have set forth on a journey to democratise creativity. We founded HaikuJAM, a mobile app through which three people connect to create poetic expressions together (available for free on iOS and Android). With words and photos, folks can “jam” with friends or strangers, anywhere in the world. The framework is inspired by the ancient Japanese art of haiku. Through a method of co-creation, we want to facilitate genuine human interaction and derive meaning from moments, which would otherwise be lost to time or dismissed as ‘fleeting’.

The collaborative process involves three jammers and each contributes a line or photograph, turn-by-turn-by-turn. Jammers can then share the created content through social media and also earn Karma points for doing good in the community- ‘good’ deeds include loving jams, writing positive comments and a host of other hallowed acts! Each day, our team handpicks a number of inspiring collaborations, which are then featured on the app’s Home Screen.

The design of HaikuJAM is often described as ‘Zen’ and ‘elegant’- I actually practice meditation daily and I’m very much inspired by the concepts of stillness and channeling energy around the body. Such ideas have definitely played a role in the evolution of HaikuJAM’s aesthetic and user experience: the process of consuming content is still and deeply immersive, with beautiful full screen photographs and crisp typography. However, the underlying content creation mechanic is radically collaborative and dynamic.

Before officially launching the app in March 2015, our hypothesis was that HaikuJAM would be a space for time-poor, creatively inclined people, to engage in creative activities. Since launch however, fascinating use cases have emerged: a few people shared with us in confidence, that they were suffering from clinical depression- for them, HaikuJAM was a place for self-expression, and they saw the community as a support network, not just a group of content creators and consumers. Some jammers, especially in East Asia, have been using the app to improve their written English and vocabulary. A significant number of users are in fact working professionals, from Investment Bankers to Doctors, who view HaikuJAM as a tool for stress-relief, escapism and reflection.

Since March, we’ve featured in ForbesThe New York TimesBBCTechCrunchCNETYourStory and we were selected amongst the “50 BEST CREATIVE APPS” globally by The Guardian. The average active user spends up to 30 minutes in the app everyday, and nearly 50% of active users are also creating content. This year, we graduated from the Oxygen Accelerator Programme at Google Campus London, and raised seed funding from the lead investors in JustGiving. My co-founder, Neer Sharma, and I are currently in San Francisco meeting product mentors, investors and other incredible people working in technology.

So we’re off to a good start, but the road ahead is long and we have a lot to learn. For instance, a few weeks ago, in the process of ramping up our servers, we accidentally erased a portion of the database- we lost fourteen days worth of content created in the app. This was disastrous. Determined to make the best out of an otherwise sad situation, with the support of the wonderful HaikuJAM community, we recovered some of the lost jams from the period and curated a free eBook titled “The Lost Weeks”.

Other than the typical startup struggles around fundraising and traction, one of our biggest challenges is: how do we ‘focus’ the value proposition considering the multitude of use cases, or can they simply co-exist without detracting from the product’s core appeal? After reading “Hatching Twitter” by Nick Bilton, it seemed that the Twitter founders also struggled with this (albeit on a much grander scale), as Twitter became a proverbial Wild West with curiously nebulous sets of people and activities. The manner in which we leverage data, coupled with our own decision-making, will ultimately determine the future of HaikuJAM as a platform.

Moving forward this year, we are going to further contextualise the creative experience through campaigns for brands, charities and around trending news events. We also want to curate the fantastic content in the form of monthly book subscriptions and artistic merchandise. Furthermore, we aim to introduce new mediums into the app, such as sound and video.

Our vision is rooted in collaborative creativity, aka “The JAM”. We care deeply about connecting humans to make beauty happen… Down the rabbit hole we go.